Web applications continue to evolve to support a far richer user experience than in the early days of the Internet. However, delivering these solutions adds complexity and demands additional programming skills. This session provides an overview of how the innovative IBM Rational technology delivered through its new Enterprise Generation Language (EGL) capabilities, helps dramatically simplify the construction of rich user interfaces and their integration with back-end services, transactional systems, and data sources for any platform, including System z and System i. This revolutionary approach enables companies to leverage their valuable IT assets into state-of-the-art SOA-based and web solutions in record time while leveraging existing skills.